The visual for the video 'This is America', sent shockwaves throughout the Hip-Hop community and the world. A visual representation of the ugliness of American Society. School children dancing with chaos in the background, the Charlie's Angel pose with a man getting shot in the head, A choir getting gunned down while singing. And these are just the overtones of the video not mentioning the deeper sentiments of violence and pain of the video. "Your just a Black man in this world...You just a barcode". mixed with get your money chants haunt the visuals of riots, a woman sitting on a car while the rapper dances, and the video ending with a chase scene of what can be scene as Caucasian America looking to end the message. This video changed the way people looked at Childish Gambino as an artist. He already made great music but when music reflects the times in which the listener lives in, the reality of the song is more alive and more scary. Childish Gambino gets this award for being a genius that not only captured the pain in America but also showed us how easy dancing and being entertained can give us a message about the dangerous world and society we will in today. We have included 2 links in this blog to show the visual of the song and meaning behind it.
Music Video: https://www.youtube.com/watch?v=VYOjWnS4cMY
Hidden Meanings Video: https://www.youtube.com/watch?v=9_LIP7qguYw