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In a time where we are being asked to put our lives on hold in a pandemic, this Made4victory and CMayes collaboration is the perfect timeless project to offer the culture and hip-hop community. They believe "Elephants" is the best representation of themselves and their experiences from a sonic perspective, at a time of complete and utter social disruption.

This content and complete production is a quality offering to the culture and is crafted to create dialogue.

The project also boasts features and production from: Paulie Rhyme, Vicesouletric, 7th Son, Dalomonze, The Deep End, Kris Friday, and Think! from Lost Nation Studios

Check out the album and grab your copy below:



Along with the Made4victory imprint, Vic (AKA Vic Freeze) continues to release quality projects. From 2010 to 2015- Vic released: Reluctant Star Vol1 and Vol2, to collaborations with Paulie Rhyme w/ The Talented Tenth. Also, Oakland, Ohio w/ production team Madd Caesar were all projects that were well received and gave him the opportunity to tour locally and regionally. After some personal setbacks, Made4victory is the setup for the perfect comeback story. Whether spoken word, hip-hop, songwriting or just writing, Vic brings a different perspective on our social issues while providing inspired energy and lecture over openly dope, looped and/or live instrumentation. Vic emits positivity through trial and triumph, but touches everyone with honesty while promoting a “health is wealth” attitude.


CMayes has a catalog of hip-hop that spans a lifetime and is an ever-evolving artist that also boasts his own brand "ERC". With creating the "Early Retirement Club" he continues to look for opportunities to bridge the youth community and music together, as well as stepping out to tour with his message. Sharing the stage with greats like the legendary, Scarface. If you ask him, Cmayes describes his music as "feel good and thought provoking" with a street edge. His lyrics and vision show his appreciation of the art without sacrificing the love he has for his block growing up in Cleveland.


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About:

Perth, Western Australia. The most isolated major city on the planet. A far cry from the birthplace of Hip Hop, but Hip Hop is very much alive and thriving in this often forgotten outpost, which just shows how truly universal this music has become. Born and raised in Perth, Alex Ford, like many, is a son to parents who emigrated here from England. His mothers side however is connected directly to that very birthplace of Hip Hop with a multitude of uncles, aunties and cousins still living in The Bronx. Ford's Grandfather was in fact the first African American to play professional football in Britain. So it's no surprise that as an artist, Ford has a multitude of influences to draw on, and it's evident in his delivery and musical choices.

Isolation tends to breed unique flora and fauna, and culture seems to be affected the exact same way. Perth has birthed acts such as Tame Impala and Empire of the Sun in recent years, and it's these unique voices that Ford wants to stand along side. His new single Do Dat, is part Lofi, part Jazz, with a sprinkle of Boom Bap heavy drums for good measure. Joined by fellow Perth native KNOE, another wholly individual MC, this is a song for the smokers sections. Or just something you bump on a lazy afternoon drive. The two MC's show what most of us already know, which is, you don't need to sound like everybody else to make great music. In fact, the recipe for good music, is not sounding like everybody else.


Stream the song or grab your copy below.


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