[googlecdddc0833f6c56ce.html]
top of page

losLAUREN 718 - Hold On (Grip) | Video


"Nobody’s gonna wait on you."


This is the mantra of hip-hop artist losLAUREN 718. It's what prompted him to rhyme for veteran rapper AZ in a nightclub in 2005. It’s part of the motivation that led him to being featured in The Source's Unsigned Hype column in 2006. It's why, not seeing the opportunities he desired, he opted for grad school at Florida A&M University, earning his MBA, and why he joined the Air Force. It's what's been the inspiration behind his company, and record label, Allergic to Failure, since its inception in 2012.

Splitting his time between The Bronx, and Florida, losLAUREN 718's music incorporates both traditional NYC lyricism, and Florida’s history of melody and bass. Listeners will also find a refreshing dose of honesty in his work. He points to a humorous, but authentic, line from his EP "Shades of Blue 2.5", as he raps, “Stingy with dough / fuck Coinstar / I roll my quarters,” noting, “that’s a real fact. I’m not trying to pay 10% for you to roll it up!”

Previously, losLAUREN 718 has worked with a litany of notable DJs and producers, including DJ Green Lantern, DJ Drama, J.U.S.T.I.C.E. League, Ty Fyffe (Foxy Brown, Busta Rhymes), QB Da Problem (50 Cent, Scarface, Joe Budden, Raheem DeVaughn), Nefarious! (Amor Jones), and Chris Prythm (Lloyd Banks, Nipsey Hussle).


Prepping for his upcoming 2022 release “Addicted to Success,” losLAUREN 718 drops his latest single “Hold On (Grip).”

It’s a message to the fans, asking them to be patient, the wait is almost over.

The music video details everything that los has done from the start of 2021 to now. In a recent interview the Bronx native stated: “For those of you who wondered why I was off the scene for so long, here is the answer!”

Check out the video below:



Stream the track below:


Find more info on losLAUREN 718 here:

Comments


bottom of page